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Motion that reads
Production · Service 02
Motion that reads
clearly before
the sound begins.
A production service for short motion sequences — planned deliberately, executed precisely, and delivered in formats suited to the platform where the work will be seen.
The Promise
A motion sequence that communicates with the same clarity the still work was designed to carry.
Calm planning process
The client is never rushed. From written treatment to final export, each stage proceeds at a pace that allows considered decisions.
Platform-appropriate delivery
Formats are selected for the platform the work is intended for — broadcast, web, or conference display — not exported generically.
Rooted in visual logic
Motion serves the communication, not the other way around. Movement is introduced where it earns its place, not as decoration.
The Challenge
Motion work produced under pressure tends to show the pressure — in the pacing, in the cuts, in the choices that were made too quickly to be fully examined.
Short-form motion is often treated as a quick output rather than a considered piece of communication. Templates are repurposed, timelines are collapsed, and the result is work that moves but doesn't quite say what it was meant to say. For a product launch or a conference opening, that gap is visible to anyone watching.
The challenge isn't the technical execution — it's the planning that precedes it. Without a written treatment and reviewed storyboards, motion production tends to drift away from the original intent somewhere in the middle of the process, and corrections become expensive.
The Approach
We begin on paper — with a written treatment and storyboards — before a single frame is produced.
The production engagement covers up to ninety seconds of finished material. That scope is deliberate: short sequences, done with attention to timing and visual logic, tend to communicate more than longer work produced at pace. The planning approach is calm, and the client is not rushed through any stage of the process.
Stylistic frames are reviewed before execution begins, so the visual direction is confirmed before it's committed to. Delivery formats are chosen based on the intended platform — not exported from a generic preset.
The Journey
A structured production process with clear checkpoints at each stage.
01
Written Treatment
The project begins with a written treatment outlining the narrative structure, pacing, and intended visual tone. Reviewed and agreed before any visual work begins.
02
Storyboards & Stylistic Frames
Sequential storyboards and a set of stylistic frames show how the sequence will look and move before execution. A clear opportunity to redirect if the direction doesn't match the brief.
03
Production
Full motion production based on approved storyboards. Progress updates shared at agreed intervals — no surprises at the delivery stage.
04
Platform Delivery
Final files delivered in formats appropriate to the intended platform — broadcast, web, or presentation. Labelled, organised, and ready for deployment.
Investment
A clearly defined scope with transparent pricing from the start.
Motion Graphics Production
¥41,500
starting investment
Engagement
4 – 6 weeks
What's Included
- Written treatment for review and approval
- Sequential storyboards
- Stylistic frames for direction confirmation
- Full production up to 90 seconds finished
- Platform-appropriate delivery formats
Suitable For
- Product and service launches
- Conference and event openings
- Editorial and publication features
- Brand identity in motion
Final investment is confirmed following the initial conversation, once the scope — duration, platform, and complexity — is defined in writing. Projects requiring audio composition or voiceover are scoped as additions.
Methodology
What a completed engagement looks like across four to six weeks.
Week 1 – 2
Treatment & Boards
Written treatment submitted for review, followed by storyboards and stylistic frames once direction is agreed.
Week 2 – 5
Production
Full motion production with progress updates at agreed points. Revisions handled against the approved storyboards.
Week 5 – 6
Delivery
Final export in platform-appropriate formats. Files organised and accompanied by a brief delivery note covering intended use.
Timelines reflect typical single-sequence engagements up to ninety seconds. Scope adjustments — additional versions, multiple platform outputs — are discussed during the opening conversation and confirmed in writing before production begins.
Assurance
Clarity at every stage is itself a form of assurance.
Treatment reviewed before production
No frames are produced before the written treatment and storyboards are reviewed and agreed. This protects both sides from divergence mid-production.
Scope confirmed in writing
Duration, platform requirements, and revision rounds are confirmed in writing at the start of the engagement — before any production investment is made.
No-obligation initial conversation
The first exchange costs nothing. If the project scope doesn't fit what we do, or the timeline doesn't allow for the process we follow, we'll say so clearly.
Calm throughout
The planning approach is deliberate. The client is never rushed through a stage that benefits from careful review. That approach applies to the whole engagement, not just the opening stages.
Next Steps
Starting a production engagement is straightforward.
Step 01
Send a short note
Describe the project — its purpose, the platform it's intended for, its rough duration, and any timing considerations you're working around.
Step 02
Opening conversation
If the project fits what we do, we'll arrange a short call to understand the brief more fully before proposing a written treatment.
Step 03
Scope confirmed, production begins
Once the scope and timeline are agreed in writing, the treatment is prepared and the engagement begins at a steady, considered pace.
Commission a Motion Sequence
Motion work that was planned before it was produced.
Productions start at ¥41,500 and cover up to ninety seconds of finished material across four to six weeks. The engagement begins with a written treatment — and a conversation, not a form.
Get in TouchQuick Details
Starting Investment
¥41,500
Duration
4 – 6 weeks
Output Length
Up to 90 seconds
First Step
Written treatment
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