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A visual identity
Development · Service 03
A visual identity
that knows what
it stands for.
A development engagement for organisations building or refreshing a visual identity — grounded in Japanese design sensibilities, documented thoroughly, and delivered ready for considered use.
The Promise
A visual system that holds together across every surface it touches — not just on the day it's delivered.
Positioning as starting point
The visual system grows from what the organisation is — its sensibility, its audience, the tone it wants to carry forward.
Fully documented
The delivery pack covers typography, colour, and applied examples — written clearly enough that the system can be used by others without the studio present.
Thoughtful iterations
Iterations proceed across six sessions, at a pace that allows genuine reflection rather than approvals under deadline pressure.
The Challenge
Visual identities assembled quickly tend to fragment quietly — across channels, over time, in the hands of people who weren't present when the decisions were made.
A wordmark produced without a corresponding system leaves gaps that get filled inconsistently. Typography choices made informally compound into a visual tone that no one quite intended. And when an organisation grows or moves into new contexts, a system that was never properly documented becomes difficult to extend without starting again.
For small and mid-sized organisations, the challenge is rarely the logo itself — it's the surrounding decisions that go unrecorded. What the identity is meant to feel like. How the colours behave across dark and light surfaces. Which typefaces carry which functions. Without that documentation, the system exists only in the original designer's memory.
The Approach
Six sessions to develop a visual system that is fully documented and grounded in a clear positioning.
The engagement begins with positioning conversations — what the organisation is, who it serves, and how it wants to be perceived — before any marks are drafted. From that foundation, we develop a wordmark and supporting marks, working iteratively across the sessions with feedback handled in writing at each stage.
The visual sensibility draws on Japanese design principles: restraint, careful proportion, and a preference for elements that age without becoming dated. The delivery pack documents the system completely — typography, colour, applied examples — so it can be used consistently by the organisation's own team or external partners.
The Journey
Six sessions across the engagement, each with a clear purpose and a defined output.
Sessions 01 – 02
Positioning & Direction
Conversations about the organisation's positioning, sensibility, and audience. Direction references are reviewed and a visual approach is agreed before mark development begins.
Sessions 03 – 04
Wordmark & Supporting Marks
Draft wordmark options and supporting marks developed and reviewed. Feedback handled in writing at each stage, with revisions proceeding at a measured pace.
Session 05
System Development
Typography and colour decisions formalised. Applied examples produced to show how the system behaves across key touchpoints — print, screen, and supporting collateral.
Session 06
Delivery Pack
Full documentation of the visual system — mark files, typography specifications, colour values, and applied examples — delivered as a structured, usable pack.
Investment
A defined scope across six sessions, with transparent pricing from the first conversation.
Brand Visual System Development
¥38,000
starting investment
Structure
6 sessions
What's Included
- Positioning and direction conversations
- Wordmark and supporting mark development
- Typography and colour system
- Applied examples across key touchpoints
- Full documented delivery pack
- Source files for all marks
Suitable For
- Small organisations building a first identity
- Mid-sized organisations refreshing existing visual direction
- Organisations preparing for a measured rollout
- Teams that need a system others can use independently
The starting investment covers the full six-session engagement as described. Projects that expand in scope — additional mark variants, extended applied examples, or additional documentation formats — are scoped individually and confirmed in writing before any additional work begins.
Methodology
How the engagement progresses and what it produces at each stage.
Early Sessions
Foundation
Positioning conversations and direction-setting. Visual references reviewed. Approach agreed in writing before mark development begins.
Middle Sessions
Development
Wordmark and supporting mark drafts reviewed iteratively. Typography and colour developed in parallel. Applied examples produced as the system clarifies.
Final Session
Delivery
Complete documentation pack delivered. All mark files, specifications, and applied examples organised for immediate use.
Progress is measurable at each session — there is always a defined output before the next stage begins. The pace of the engagement is determined by thoughtful review rather than compressed approval cycles. Organisations preparing for a measured rollout will find this structure suits that kind of careful preparation.
Assurance
A structured process protects the investment on both sides.
Direction agreed before execution
Visual direction and positioning are confirmed in writing before any mark development begins. No work is produced without a clear, agreed foundation.
Written feedback at every stage
Feedback is handled in writing throughout the engagement. This keeps the record clear, the changes precise, and the direction traceable across all six sessions.
No-obligation initial conversation
The first exchange costs nothing. If the organisation's scale or timing doesn't suit the engagement structure, we'll say so in the opening conversation.
Iterations proceed thoughtfully
The engagement is not run against tight deadlines. If an organisation needs more time to reflect between sessions, that's accommodated without cost. Steady decisions produce steadier systems.
Next Steps
Beginning a brand visual system engagement starts with a single, unhurried conversation.
Step 01
Send a short note
Describe the organisation, its current situation, and what you're hoping to arrive at — a first identity, a refresh, or something more specifically scoped.
Step 02
Opening conversation
If the project fits what we do, a short call is arranged to understand the organisation and its context before a written scope is proposed.
Step 03
Scope confirmed, sessions begin
Once the scope is agreed in writing, the engagement begins with the first positioning session. From that point, the process moves steadily through each of the six stages.
Develop a Visual Identity
A visual system built to hold together — and to be used by others without explanation.
The engagement starts at ¥38,000 and runs across six sessions. It ends with a fully documented system — not just a logo, but a set of decisions that can travel with the organisation wherever it goes.
Get in TouchQuick Details
Starting Investment
¥38,000
Structure
6 sessions
Delivery
Full documented system pack
First Step
Positioning conversation
Other Services
Other ways to work with the studio.
Production
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Short motion sequences for product launches, conference openings, and editorial features. Planned deliberately, from written treatment through to platform-ready delivery.
From ¥41,500
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